Featured Work
Senior Director: Personalization & Optimization @Tapestry



- Defined and delivered 2-year personalization roadmap for Coach, Kate Spade and Stuart Weitzman establishing key strategic capabilities and achieving $50 million in incremental revenue.
- Responsible for nearly doubling ROI for $100M+ Digital Personalization P&L covering all of Tapestry's fashion brands
- Innovated new personalized digital marketing, landing pages and journeys delivering over $25 million in incremental ARR
- Optimized merchandising for search, sort, recommendations, and content for 5 major sites, totalling $2 billion revenue
Director of eCommerce & Transformation @Scholastic

- Led customer-centric digital strategy transformation for Scholastic's primary E-commerce site optimizing engagement.
- Proposed and implemented Test & Learn program including AB testing as part of standard rollout for all new features
- Doubled search revenue to $40 million with AI driven Visual TypeAhead personalization and catalog tagging improvements
- Increased recommendations revenue 83% YoY by analyzing and optimizing UX, location, content, and algorithms
Hotel Life-cycle Management @Starwood



- Created custom hotel lifecycle software for deal flow, projections, compliance, and accounting for 1000+ global hotels
- Included interactive map view of complex non-compete clauses, revealing opportunities and reducing legal exposure
- Improved new hotel pipeline reducing costs per deal by 10% and eliminating unfeasible deals 20% faster
AI Predictive Experiences @SessionAI

- Delivered strategic analysis, technical assessment and recommendations for digital growth to CEO, C-Suite, and VPs
- Defined Artificial Intelligence Personalization product roadmap for real-time experiences based on clickstream data
- Designed personalized experiences to optimize conversion based on real-time AI segments for enterprise clients and prospects
- Trained a team of 25 Account and Sales Reps on enterprise mindset, processes, challenges, and E-commerce trends
AI-Powered Lost & Found System @PS10

- Developed GoParent.Life, an innovative AI-powered lost and found management system for PS10 Brooklyn
- Implemented computer vision technology to automatically recognize and catalog lost items, reducing manual processing time by 90%
- Created a mobile-first platform allowing staff to quickly photograph and log items, while parents can easily search and claim lost belongings
Digital Innovation @NY Public Library

- In collaboration with the New York Public Library, our Managing Director Nafees Tejani, was proud to develop their first on-line enrollment for volunteers including state-of-the-art matching algorithms for the world's largest adult literacy program.
- The innovative solution significantly streamlined the program, ensuring more adults had access to the vital literacy resources they need for over a decade.