Wharton School of Business
Nafees Tejani

Nafees Tejani

Managing Director: Digital Strategy & Transformation

Brooklyn, NY

As a graduate of the Wharton School of Business, Nafees brings over two decades of experience in digital transformation and customer experience optimization. His expertise spans AI implementation, eCommerce strategy, and enterprise-scale personalization, having led successful initiatives for major brands including Coach, Kate Spade, Scholastic, and Starwood Hotels. Nafees is dedicated to creating and delivering engaging modern experiences at scale that wow stakeholders and end-users.

Digital Strategy
eCommerce
Personalization
Agile Methodologies
Product Management
Data Analytics
Customer Experience
MarTech
Cloud Computing
Digital Marketing
UX/UI Design
AB Testing
Test & Learn Agenda
Conversion Rate Optimization
Artificial Intelligence
Machine Learning
AI Content Creation
Text-to-Code Architecture
FinTech
Retail
Real Estate
Shareholder Services
Customer Data Strategy

Certifications

SAFe Certified Product Owner
SAFe Certified Product Manager
SAFe Certified Release Train Engineer
Certified Scrum Product Owner (CSPO)
Adobe CF Instructor
Java Instructor
SQL Instructor
Train-the-Trainer Instructor
Agile Instructor
EDGAR Filings Instructor

Professional Experience

Principal: Digital Strategy & Transformation

Session AI / New Vantis Digital | NY | 2022–Present
  • Deliver strategic analysis, technical assessment and recommendations for digital growth to CEO, C-Suite, and VPs
  • Define Artificial Intelligence Personalization product roadmap for real-time experiences based on clickstream data
  • Design personalized experiences to optimize conversion based on real-time AI segments for clients and prospects including: Neiman Marcus, Men's Wearhouse, Forever 21, New Balance, Reebok, Staples, Kohler and Ashley Furniture
  • Train team of 25 Account and Sales Reps on enterprise mindset, processes, challenges, and E-commerce trends
  • Develop marketing and engineering content and recommendations to address different types of modern organizations and challenges, improving the relevance of sales presentations and reducing friction during sales and implementation
  • Product launch of WePredict, a FinTech social platform: ideation, competitive analysis, requirements and execution

Senior Director: Digital Personalization & Optimization

Tapestry (Coach, Kate Spade, SW) | NY | 2020–2022
  • Defined and delivered 2-year personalization roadmap for Coach, Kate Spade and Stuart Weitzman establishing key strategic capabilities and achieving $50 mil in incremental revenue. Led cross functional analysis, definition, engineering and AB testing.
  • Responsible for nearly doubling ROI for $100M+ Digital Personalization P&L covering all of Tapestry's fashion brands
  • Innovated new personalized digital marketing, landing pages and journeys delivering over $25 million in incremental ARR
  • Optimized merchandising for search, sort, recommendations, and content for 5 major sites, totalling $2 billion revenue
  • Designed, tested and implemented omni-channel strategy, processes and best practices to drive rapid learning
  • In depth experience in design, UX, AB Testing, implementation, analytics, Google Analytics, data lakes, merchandising algorithms, SEO/SEM Content & Tag Mgmt, CDP/CRM, Performance Marketing, Acquisition, Loyalty and Retention
  • Doubled the size of the abandoned cart marketing funnel with increased identification and richer clickstream profiles
  • Tripled visitor ID and personalization, delivering 6% more conversions, and 10% more revenue for personalized visits

Director of E-Commerce

Scholastic | NY | 2018–2020
  • Led customer-centric digital strategy transformation for Scholastic's primary eCommerce site optimizing engagement.
  • Proposed and implemented Test & Learn program including AB testing as part of standard rollout for all new features
  • Doubled search revenue to $40 million with AI driven Visual TypeAhead personalization and catalog tagging improvements
  • Increased recommendations revenue 83% YoY by analyzing and optimizing UX, location, content, and algorithms
  • Led cross-functional collaborations with, marketing, merchandising, warehouse, finance and various engineering teams
  • Defined requirements for all engineering teams, managed timelines for integrations, testing and rollout to customers.
  • Implemented data-driven VoC prioritization, utilizing site metrics, customer recordings, usability, AB tests, complaints, and system alerts to continuously optimize digital engagement, resulting in 17% lower bounce rates
  • Responsible for $200M+ P&L, ROI, project scope, budget, delivery, UX, and quality, reporting to Chief eComm Officer
  • Implemented complex eGiftCard program fast-tracked by CEO delivering over $10m in year-one incremental revenue

Education

B.S. Management & Technology, Bioengineering Minor

Wharton School of Business, University of Pennsylvania, 1999

Volunteer Experience

Co-founder & Head of Development

Resonant Voices Non-profit

Co-founded non-profit conducting poetry, diversity and personal expression workshops for 1000's of NYC teens

President & Treasurer

Boerum Heights Condo & The Moderne Condo

Transitioned three sponsor owned buildings into 77 condo units, running a $2 million P&L, offering HOA fees 30% below average

Pro-bono Management Consulting

Wharton Small Business Development Center

Advise businesses on growth including successful $2 million printed label product introduction for TaraTape, a local manufacturer